From “Content Chore” to a Podcast that

Grows 1,000

Loyal Listeners

Not through hacks or hustle or some magic formula —

but by creating episodes people binge-listen to

(and tell their friends about).

Introducing The Profitable Podcast Health Checkup*

*a mini-course for podcast hosts who know their podcast should be performing better (and experts who refuse to fail before launching a new show)
Jen Rogers, Founder The Virtual Podcast School

From “Content Chore” to a Podcast that

Grows 1,000

Loyal Listeners

Not through hacks or hustle or some magic formula —

but by creating episodes people binge-listen to

(and tell their friends about).

Introducing the Profitable Podcast Health Checkup*

Jen Rogers, Founder The Virtual Podcast School

*for podcast hosts who know their podcast should be performing better
(and experts who refuse to fail before launching a new show)

You Didn’t Start a Podcast to Feel Behind

If podcasting has started to feel like:

you’re doing a lot of things… but you're not sure it's the right things

you’re following advice that doesn’t quite fit and it’s making you doubt your instincts

you keep thinking,

“This should be easier by now”

you’re consistent… but your confidence is shrinking and your show is not growing

every episode requires a

mini pep talk to hit record and publish

That feeling that you’ve outgrown where you are — but haven’t named what comes next.

you are not alone and you are not too late

Note: If you haven’t launched yet, you have an advantage most podcasters don’t realize until it’s too late.

This is why experienced creators wish they’d taken this step first.

I’ve built this as a guided, self-led diagnostic — so you can work through the right decisions first.

Most experts don’t quit podcasting

because they doubt their own message.

They quit because guessing is not a scalable strategy.

A podcast without a system is just another place your brain works overtime.

Guessing is very expensive! It charges your time and taxes your growth.

If it can’t run without constant decision-making, it isn’t scalable — it’s a grind.

Leadership isn't louder content. It's cleaner decisions, repeated.

A podcast is infrastructure. Treat it like a strategy asset, not a weekly creative event.

If every episode requires a fresh reinvention, the system is failing — not you.

A podcast without a system is just another place your brain works overtime.

Guessing is very expensive! It charges your time and taxes your growth.

If it can’t run without constant decision-making, it isn’t scalable — it’s a grind.

Leadership isn't louder content. It's cleaner decisions, repeated.

A podcast is infrastructure. Treat it like a strategy asset, not a weekly creative event.

If every episode requires a fresh reinvention, the system is failing, not you.

The Podcast Health Checkup exists

so you can stop second-guessing yourself and start deciding

This is not another podcast course

It’s a guided, self-led diagnostic experience designed to give you clarity

before you invest in growth, production, or private coaching.

This is NOT a 10-minute module B.O.R.I.N.G. course

This is NOT a binge and forget video library

This is NOT a "save this for later" situation

This is a systems review

for your podcast.


I designed it for you to get the strategy out of your head and onto the table.

This is a systems review for your podcast.
I designed it for you to get the strategy out of your head

and onto the table.

In one focused course you can complete in 90 minutes, you’ll see what matters,

what doesn’t, and what to do next.

In one focused course you can complete in 90 minutes,

you’ll see what matters, what doesn’t, and what to do next.

This isn’t theoretical. It's a $1,000 coaching-level diagnostic experience.


We work through the decisions together, so you can act on them immediately.

How This Checkup Approaches Podcasting

This checkup starts from the assumption that podcasting can work.


The focus is turning insight into measurable impact, not lab experiments.

Consistency is necessary — but it’s not a strategy.

This work evaluates what consistency is pointed toward.

Strategy comes before repetition.

Results matter more than activity, and structure matters more than volume of output.

We evaluate the structural "guts" of your podcast.

How it’s designed, who it’s for, and what outcome it’s meant to create.

When podcasts lose momentum, it’s rarely personal.


It usually means the show isn’t building belief — or earning trust — over time.

This is a diagnostic lens — not a pep talk.


The goal is clarity that holds effort together and guides decisions so you can build belief again — for you and your audience.

How This Checkup Approaches Podcasting

This checkup starts from the assumption that podcasting can work.


The focus is turning insight into measurable impact, not lab experiments.

Consistency is necessary — but it’s not a strategy.

This work evaluates what consistency is pointed toward.

Strategy comes before repetition.

Results matter more than activity, and structure matters more than volume of output.

We evaluate the structural "guts" of your podcast.

How it’s designed, who it’s for, and what outcome it’s meant to create.

When podcasts lose momentum, it’s rarely personal.


It usually means the show isn’t building belief — or earning trust — over time.

This is a diagnostic lens — not a pep talk.


The goal is clarity that holds effort together and guides decisions so you can build belief again for you
and your audience.

You're not too late (really)

If you haven’t launched yet, it’s not hesitation.

It is undecided structure.


This diagnostic power tool helps you make the right decision before your podcast ever goes live.

When you’re used to competence, uncertainty creates quiet pressure to “just figure it out.”

But podcasting isn’t something you wing without consequence.

It becomes public, permanent, and representative of your leadership.

The Podcast Health Checkup gives you a contained space to think clearly before you commit.

Here’s what that makes possible:

By working through this self-led diagnostic,

you’ll surface the decisions that shape everything else.

ꪜ You clarify the "WHO" your podcast is meant to serve.

ꪜ You design episodes to compound belief and deepen trust.

ꪜ You create movement to your offers instead of passive listening.

Get immediate access to The

Profitable Podcast health checkup

If you haven’t launched yet, this helps you design a podcast that supports your offers before you hit record.
If you have launched, it helps you see where belief, trust, or movement broke — and how to correct it.
Stop Second-Guessing Your Message. Start With the CheckupThis isn’t theoretical. This reflects the depth of a $1,000 private session, delivered as a guided self-review.
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This Checkup helps you remember why your podcast was worth starting and makes it worth continuing.

If you’re looking for editing tutorials or platform tricks without first addressing the foundation of the podcast, this will feel out of order.

If you want someone to hand you a script or a weekly content formula, this work will feel uncomfortable by design.

If you’re focused on growth tactics before trust, belief, and positioning, the sequence here may frustrate you.

If you’re not interested in examining the structure underneath your podcast, rather than just improving the output, this won’t be the right use of your time.

The foundation decides everything that follows.

Build the structure before you scale the show.

The Profitable Podcast Health Checkup

is a guided, self-led diagnostic that gives you a clear

foundation so your podcast strategy isn’t living in your head anymore.

What This Looks Like in Practice

Leneé M. Pezzano, Author

Host: The Redeemed Perfectionist

Kristin Dronchi

Host: The Kingdom Business Revolution

Misty Hughes, CEO

Host: Mom-2-Mom Mentoring

We partnered to build backend systems and decisions for offers that supported monetization.
All this foundational, necessary work while Lenée worked full-time.

Kristin understands podcasting as infrastructure which is the fastest path to organic growth and monetization - built on purpose for a purpose.

"Jen turns complexity into clarity!"
Misty put that clarity into practice on her podcast with hosting, guesting, and monetizing with intention.

What This Looks Like in Practice

Leneé M. Pezzano, Author

Host: The Redeemed Perfectionist

We partnered to build backend systems and decisions for offers that supported monetization.
All this foundational, necessary work while Lenée worked full-time.

Kristin Dronchi

Host: The Kingdom Business Revolution

Kristin understands podcasting as infrastructure which is the fastest path to organic growth and monetization - Kristin builds on purpose for a Kingdom purpose.

Misty Hughes, CEO

Host: Mom-2-Mom Mentoring

"Jen turns complexity into clarity!"

Misty put that clarity into practice through her podcast with hosting, power house guesting, and monetizing with intention.

What This Looks Like in Practice

Leneé M. Pezzano, Author

Host: The Redeemed Perfectionist

Kristin Dronchi

Host: The Kingdom Business Revolution

Misty Hughes, CEO

Host: Mom-2-Mom Mentoring

We worked together to build backend systems and decision clarity that supported monetization.

All while Lenée worked full-time.

Kristin understands podcasting as infrastructure — the fastest path to organic growth and monetization when it’s built intentionally.

"Jen turns complexity into clarity"
Misty put that clarity into practice through her podcast with hosting, guesting, and monetizing with intention.

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